The Irish Exit
Irish Exit is a tribute to the journey, one that begins with a drink,
a moment of connection, and then carries on, just as it should.
IDI Winner 2024 ‘New Branding Scheme’
Irish Pub Traditions For Those On A Journey.
The Irish Exit is a vibrant all-day Irish pub created for those on the move, blending modern Irish food, drink, culture and hospitality. Inspired by travel
and transit systems, it brings a sense of energy and fluidity to the traditional
pub experience. As the playful little sister of The Dead Rabbit, The Irish Exit carries a distinctly Irish spirit filled with wit, charm and warmth. It proudly showcases work by Irish artists and celebrates the country’s famed hospitality.
The branding is bold, contemporary and playful, with a strong focus on digital screens throughout the space designed to capture the attention of travellers.
I led the creative rollout for The Irish Exit, helping to shape and strengthen the brand’s personality. This included collaborating with illustrators and animators on digital screen content, storyboarding ideas, and guiding execution. I also advised on merchandise and collateral finishes to ensure consistency and impact across all touchpoints.
Track Record
at The Irish Exit.
Track Record is the music arm of The Irish Exit — the next stop for new
Irish music. Created as a simple, vibrant sub-brand, it celebrates Ireland’s rich music heritage while spotlighting emerging talent. The playful sub-brand features a vinyl-inspired mark, tying together heritage and modern energy.
