During my time at Crown Creative, I was the lead designer for The Dead Rabbit, working closely with the team in New York to support the brand’s day-to-day creative needs. I created pieces for seasonal campaigns such as Paddy's Not Patty's and Jingle Jangle, and developed sub-brands including Tours of Ireland. I also refined the identity of the existing sub-brand That's Deadly, giving it a more cohesive look and a distinct personality that could stand confidently alongside The Dead Rabbit. My work spanned both digital and print, and I collaborated closely with print partners to ensure high-quality production across all touchpoints.