Beannchor.

Due to changes and challenges created by the Covid-19 pandemic, the Beannchor brand evolved from being an inward facing brand, used as a sign post for employees to an outward facing umbrella brand.  The need arose to market as a group more so than a selection of individual brands.

 The Beannchor brand had never been fully developed to be used in this way and was falling short of current business needs. My aim was to modernise the Beannchor brand, to create an identity that reflects its position of authority within the hospitality industry - developing it beyond a simple logo to a fuller brand, that can be used to advertise the hotels and bars in a cohesive and eye-catching way. By modernising the logo, introducing a colour palette that invokes a sense of modernity, quality and luxury I aimed to create a brand that is self assured, engaging and not overly corporate.