Senior designer specialising
in the hospitality industry.

Who am I?

An accomplished Senior Designer with over 10 years’ experience in the design industry, focusing primarily on hospitality. I am passionate about beautiful design and creating bespoke brand identities that build recognition and grow customer engagement.

I am currently a Senior Designer at Crown Creative. Over the past two years at Crown, I’ve been the lead designer for The Dead Rabbit and The Irish Exit, handling their day-to-day creative needs and developing sub-brands such as Tours of Ireland and That’s Deadly. I was proud to have my work on The Irish Exit recognised with the IDI 2024 award for Best New Branding Scheme. I’ve also had the opportunity to work with luxury hotel brands including Waldorf Astoria, St. Regis, Hilton, Marriott and The Modern at MoMa.

Before joining Crown, I spent eight years at Beannchor – Northern Ireland’s largest hospitality group – where I served as Lead Designer. During my time there, I developed and launched several new brands including Tetto, Rattlebag, The Second Fiddle, Haslem Hotel and The Lark, and led a full rebrand of Beannchor itself. I was also responsible for the ongoing development of key brands within the group’s portfolio such as The Merchant Hotel, Little Wing Pizzeria, Berts Jazz Bar, The Dirty Onion and The National.

An empathetic communicator, I excel in building strong relationships with both clients and internal teams. As a leader, I encourage autonomy and inspire confidence through open dialogue and constructive feedback.

I’m now excited about the opportunity to secure a role where I can bring immediate creative and strategic value.

Skills.

  • Brand design and development from brief to concept to final execution

  • Communication and collaboration with clients and key stakeholders

  • Leading and coaching designers to deliver high-quality creative work

  • Managing multiple brands and delivering to tight deadlines

  • Expert use of Adobe Creative Cloud

  • Strong knowledge and understanding of the hospitality industry

  • Artwork preparation and print production for premium outputs

Education.

Ulster University | 2012 - 2015
BA Hons Degree in Graphic Design and Illustration (2:1)

Belfast Metropolitan College | 2011 - 2012
Foundation Art Degree (Merit)

St Louis Grammar Ballymena | 2001 - 2008
GSCE’s and A Levels

Work.

02 | Beannchor Group

Lead Designer | Sept 2016 - May 2023

As Lead Designer, I was responsibile for the creation and development of the diverse portfolio of Beannchor brands across digital, print and social media. Reporting to the Marketing Manager, I led the Design Team and collaborated across the Group with Senior Leadership, Marketing Executives, and Operations.

  • Growing the Beannchor Design Team and bringing all design work in-house

  • Coaching and leading a Junior Designer

  • Designed and implemented the rebrand of Beannchor’s 5 Star Merchant Hotel

  • Created bespoke brand identity and visual personality
    for Bert’s Cocktail Bar, reflective of art deco influence

  • Expanded the Cloth Ear brand to include distinct
    illustrative style and more varied colour palette

  • Evolution of Bullitt and Babel brands to add more energy, colour and
    illustration, with view to allow for more creative options within the brands

  • Complete brand creation of Rattlebag Cocktail Bar

  • Complete brand creation of Tetto with extremely short turnaround time

  • Creation of multiple brand identities in Lisburn Square,
    including Haslem Hotel and The Lark

  • Developed the Dirty Onion’s brand to bring about more personality
    through illustration, including the creation of bespoke installations
    for Belfast Culture Night

  • Creation of Dirty Onion’s sister brand, The Second Fiddle,
    focusing on Irish language, arts and culture

  • Expansion of Little Wing’s brand and leading on website redesign

  • Creation of coherent brand identity for the Beannchor Group Company
    to allow for effective communication of the Group’s commercial capabilities
    and role as an employer

03 | University of Ulster

Part Time Lecturer | 2016

As a part time lecturer in the Foundation Art Department, I delivered workshops and presentations for up to 20 students, designing exciting briefs and small projects for them to work on. Engaging on a one to one basis with students, I provided them with feedback on their work and enabled them to develop as artists and creators. I fostered a positive environment for my students, where they could openly discuss and critique ideas with me in order to progress their work.

04 | Modern Nature

Designer | 2015 - 2016

As the designer for this start up company I was solely responsible for all design elements required for the company. I worked directly with the CEO and founder, along with the Marketing Executive to create collateral across a range of mediums.

References available on request.

01 | Crown Creative

Crown Creative | Jun 2023 – Present

As a Senior Designer at Crown Creative, I lead brand and design projects for a range of high-profile hospitality clients across the UK, US and Europe. My role involves guiding projects from concept to execution while maintaining the highest standards of craft and brand integrity. I take pride in mentoring junior team members, championing collaboration and bringing a strategic, detail-focused mindset to every stage of the design process.

Key Responsibilities and Achievements:

  • Lead designer for The Dead Rabbit and The Irish Exit, managing their
    daily creative needs and upholding the high standards and brand values
    across all touchpoints

  • Created and developed new sub-brands for The Dead Rabbit portfolio
    including Tours of Ireland and That’s Deadly

  • Worked closely with The Dead Rabbit team in New York to support brand
    expansion into new locations including Austin, TX and Washington D.C.

  • Collaborated with external illustrators and animators, writing briefs and ensuring
    all creative output remained true to the brand ethos: “Tradition Meets Tomorrow”

  • Played a key role in the successful design and production rollout for multiple
    F&B spaces within the St. Regis Cap Cana Resort in the Dominican Republic,
    with a particular focus on high-end printed collateral and menus

  • Helped build a stronger production capability within the studio, applying
    my experience in print to support the artworking and delivery of premium
    brand assets

  • Maintained strong working relationships with UK and US print partners
    to ensure consistent quality and efficient delivery across global projects

  • Collaborated with luxury hotel brands including Waldorf Astoria, Hilton,
    Marriott and St. Regis, ensuring all design work met the refined expectations
    of the hospitality sector

  • Supported the strategy and project management teams in bringing
    brand ideas to life from concept through to execution, with thoughtful
    and engaging design solutions

  • Presented design concepts to clients across the UK, Europe and US,
    communicating clearly and confidently to build trust and alignment

  • Currently working on the development and production of a new suite
    of menus for The Modern, a 2 Michelin-starred restaurant within the
    Museum of Modern Art in New York

  • Mentor and support junior designers, offering feedback with empathy
    and clarity, and assisting across projects during both the conceptual
    and production stages

  • Always approachable and collaborative, actively contributing to team
    projects and stepping in to support colleagues wherever needed

    Waldorf Astoria - Minsk
    Developed multiple brand identities and supporting collateral for three
    key F&B concepts within the new Waldorf Astoria in Minsk, working
    closely with the client to ensure a seamless launch

  • Created full brand identities for the hotel’s all-day dining
    restaurant and their, event space/bar

  • Took creative lead on all three concepts (including the signature
    restaurant) as the project progressed, ensuring consistency across
    branding and touchpoints

  • Designed and pitched collateral ideas and finishes, aligning with
    Waldorf Astoria’s premium standards

  • Delivered a wide range of branded materials including signage,
    bespoke menus, coasters, stationery and digital assets

  • Created menu templates to accommodate dual-language content,
    ensuring layout adaptability and legibility

  • Prepared style guides and detailed spec sheets to support production,
    including asset usage instructions and print finish details

  • Exported final files in multiple formats and ensured proper typeface
    licensing and documentation was provided for client use

  • Managed a smooth design handover, supporting the final
    stages of production to meet opening deadlines

Portfolio.

  • Showcasing work with renowned venues including The Dead Rabbit and The Irish Exit in New York, alongside some of Belfast’s most iconic hospitality spots such as Tetto, Berts Jazz Bar, and Little Wing Pizzeria.

  • Showcasing brand creation and development for luxury hotel brands,
    The Merchant Hotel & Bullitt.

A Little Extra

  • Lover of all things food and drink – owner of 50+ cookbooks (and growing)

  • Passionate about food-based travel - see recent trip to Ballymaloe House in Cork and Aniar in Galway

  • Spotify Wrapped ranges from Bicep to Kendrick Lamar to Hans Zimmer

  • Owner of Peggy, our 3 year old Cavapoo.